Tequia Burt

Welcome to the most useful content marketing blog, ever

Welcome!

If you know who I am, you’ve probably followed my work as a journalist covering the B2B marketing space. Crain’s BtoB magazine was my first longtime gig after I got my masters from Northwestern University’s Medill School of Journalism. After Crain, I shaped the editorial vision for a newly launched digital-only publication, FierceCMO, which grew to a strong 20,000 by the time I left two years later. The next natural step in my career was leading the US digital expansion for the UK’s leading digital media resource, B2B Marketing.

Then I struck out on my own. To my delight, my skills as a journalist were highly prized by brands and marketing services agencies. And, it turns out, that I picked up a thing or two in all that time I spent covering B2B marketing since my beats covered everything from marketing technology, data and analytics, to content, email, social and events.

So that has apparently made me a unicorn — someone with business and marketing know-how as well as solid journalistic chops. My work these days as a digital storyteller tends to focus on helping brands boost their content strategy, as well as generating content for them like white papers, ebooks, case studies, press releases, email and social campaigns, and more.

I’ve also started merging a long-time coverage of racial and gender diversity and inclusion in the marketing industry with my content strategy work. Recently, I gave an Innovation Talk at Content Marketing Institute’s CM World, “Is Diversity Really Important for Content Marketing Success,” which I will share with you in a new blog post soon. Spoiler alert: diversity is vitally important and my life experience coupled with diligent research has given me a unique perspective on how to handle the many opportunities that arise from choosing inclusiveness/diversity as a key aspect of your core business strategy.

Finally, the more that I work with clients, the more I wished I could help them with some basic content tips and tricks so that our time together was spent more efficiently. And it is with that end — lucky you! — that I’ve decided to launch a blog providing content marketers with strategic and operational advice on topics ranging from how to create an editorial calendar to maintaining a full pipeline of ideas. I will also explore how to create inclusive content for a diverse audience. If there are any areas you want to see me investigate, let me know in the comments.

As a little teaser, I’ve already posted 5 Tips for Creating a Successful Content Plan as my first blog post. Enjoy and more to come soon! –Tequia

5 tips for creating a successful content plan

Lack of an effective content marketing strategy is the No. 1 barrier to a B2B marketer’s success, according to a recent Ascend2 survey. The report found almost half of marketers don’t have an effective strategy in place. The five following bits of advice can help B2B marketers either build a plan from scratch or fine-tune an existing one.

1) Set business goals

The first step in nailing down a documented strategy is to determine the elements that differentiate your company from the competition. Come up with at least a couple of unique selling propositions that show how your business stands out from the crowd and that help you tell a bigger story. Brainstorm compelling content around these points.

It is also important during this stage to define business goals. What are you trying to accomplish with your content? Is it lead generation? Brand awareness? Customer retention? This step might seem like a no-brainer, but it’s important to figure this out. Each piece of content you create must push this goal forward.

2) Write an editorial mission statement

I am a big advocate of creating an editorial mission statement to help your content team stay focused on goals. Getting a handle on the big picture – why you do what you do – can help your team rally around an overall vision. It also helps you stay on track and prioritize. If what you’re doing doesn’t fit your editorial mission, then you’re doing something wrong.

To craft an editorial mission statement, first identify your core audience, the kinds of content you want to provide and the value that content will provide. Your mission statement should tell everyone who you are and why they should care.

An example of an editorial mission statement:

Tequia Burt’s content blog is the B2B marketers’ go-to resource for top-notch content marketing strategy, analysis, how-to pieces, blogs and great advice. She will help you face your biggest challenges and prepare you to adapt to an ever-changing B2B marketing landscape.

3) Define your audience

Once you’ve zeroed in on your mission, it’s time to drill down into who your audience is. How can your content help them?

If the idea of creating a working buyer persona has you fretting, take a step back and keep it simple. First figure out your audience’s likely job titles, their interests, their locations and their content consumption habits. Narrowing this down can help you personalize your content and make it engaging for your buyers. It can also help you determine the best channels for sharing content.

4) Establish content roles

Many organizations don’t have the budget that big enterprise companies have. So how can you act like a 5-person team with two people on staff? First things first: One of you must be the editorial lead who guides your content strategy. This person will manage the editorial process, writers and editors, as well as content projects. They will ensure that editorial, strategy and design mesh well and stick to the mission.

One of you must be the dedicated content creator, the person responsible for writing, curating and posting content. If even a two-person team is out of reach, consider hiring a freelance journalist to help pick up the slack. Outside experts, bloggers and your own brand advocates can also serve as contributors, helping you beef up your content roster.

In some situations, the editorial lead will also have to write content. The trick here is balancing that workload with a strong hold on the editorial mission. If the editorial lead is too focused on deadlines, they may lose sight of the overall strategy. If this starts to happen, you’ll need outside help. Keep those freelancers on speed dial.

5) Create an editorial calendar

I am a fan of editorial calendars. As a journalist, I believe in firm deadlines. It gives you a schedule for posting blogs, research, social media and other content, so you’re not left trying to think of a great idea at the last minute. However, don’t go overboard. A three-month plan will give you plenty of elbowroom to adapt your message to current industry news and trends.

An editorial calendar also can encourage much more focused thinking around the kinds of content your audience wants to consume. One of the worst things a content marketer can do is create a piece of content just for the sake of creating a piece of content. Another recent study, this one from Forrester, found B2B buyers also want less, but more targeted content. Half of the participants in the survey said vendors give them useless content, and two-thirds report that vendors give them too much of it. Using these tips can help you avoid giving your buyers too much of a bad thing. –Tequia

From ‘Alabamaland’ to Sundance

The family farm inspires this visual artist

After a bad breakup in 2007, April Dobbins ’99 landed on the doorstep of her grandfather’s Alabama farm as a single mother, feeling like a failure.

“Having to return to this place made me feel like I wasn’t able to cut it in life,” she says.

At that moment, Dobbins, an aspiring writer, would never have dreamed that one day she would be tapped by the Sundance Film Festival as a filmmaker with a bright future. But that’s exactly what happened late last year when she was selected as one of four 2017 Sundance Knight Fellows for a five-day residency during the annual film festival.

Recognized for her short-film work and her upcoming documentary feature, Alabamaland, Dobbins attended the festival in January and hobnobbed with film industry leaders at screenings, roundtables, and panels, established relationships with new mentors, and pitched her ideas to award-winning producers and directors from all over the world.

Alabamaland is getting all of this attention, and it’s not even done yet,” she says. “It’s stressing me out. All this recognition and going to Sundance is really life-changing. Now it’s got to live up to all of this hype!”

Dobbins hopes to finish Alabamaland in the next couple of years. Although currently she lives in Miami, she plans to ramp up travel to the farm to once a month to speed up production.

Though Dobbins had spent most of her life trying to leave Alabama behind, it was on her 688-acre family farm that she was finally able to find her voice as a storyteller. She began taking photos to document everyday life on the farm with her grandfather. Though she only had a point-and-shoot camera, Dobbins soon began to experience success as a photographer that had proved more elusive as a writer. She then decided to chronicle her family farm’s history — and its uncertain future — in a documentary.

“When this started out as a photography project, I thought of it as a journal. I’m talking about it as a documentary to high-level execs at companies like HBO, Netflix, and Amazon,” she says. “I was at Sundance pitching this quaint little story about a black family farm, but I was amazed that it resonated with so many different kinds of people.”

As a Grinnell student, Dobbins planned to pursue a theatre major and become an actress, a passion that Professor Sandy Moffett supported. However, after being typecast one too many times in student productions, Dobbins became interested in filmmaking because it gave her more control as an artist. Professor Katya Gibel Mevorach encouraged her to explore filmmaking, so Dobbins wrote and shot a few scenes that she presented at Grinnell’s Africana Studies Conference.

But it was just two years ago that Dobbins wrote and co-directed her first short film, Cutter. Since then she’s worked on numerous others, most recently producing the short film Paradise. Her films have been screened at festivals across the country, including the Los Angeles Black Film Festival, Key West Film Festival, Baltimore International Black Film Festival, and Filmgate Miami’s NoLA Film Festival. Presently, she is earning an M.F.A. in motion pictures at the University of Miami.

Most artists need a day job, so Dobbins is currently the director of prestigious awards and fellowships at the University of Miami. In her role, she advises students who are applying for internationally competitive awards and fellowships. Though she loves motivating those students, one day she would love to focus fully on filmmaking.

“Keep being a dreamer,” she advises. “Sundance is a celebration of artistic folks who took a risk and made a film. They come from all over the world. For some, it’s their first film. Others are established filmmakers. It’s like attending the filmmaker’s version of the Olympics. People are out here making inspiring art against all odds.”

Legacy of Activism

Concerned Black Students’ 50-year history at Grinnell College

Last fall, black students at dozens of colleges across the country protested against racial discrimination on their campuses, including demonstrations at Yale University, Claremont McKenna College, and Ithaca College. The most high-profile protests were held at the University of Missouri, which led to the ousting of Tim Wolfe, president of the University of Missouri system.

As black youth organize via Black Lives Matter to speak out against police brutality, our nation finds itself amid a new civil rights movement. As it spreads, black student organizations have become lightning rods for controversy on college campuses, and Grinnell College has been no different.

In early 2015, racist slurs were posted anonymously on the social media app Yik Yak, specifically targeting black students on campus. In addition to calling for the disbanding of Grinnell College’s black student organization Concerned Black Students (CBS), messages harassed black student leaders by name. One post called a black student a “spear chucker”; another accused “blacks” of “ruining Grinnell.”

“The dominant narrative is that Grinnell is this great liberal place, that we’re all into social justice, that we’re a post-racial society,” says Alexandra Odom ’16, house monitor for the Conney M. Kimbo Black Cultural Center this past year. “But black students see the opposite side of this; we are often confronted with really conservative racist ideas projected on us. The school is radical until it comes to issues of race and black people.”

She adds: “I’ve had some of the best times in my life on this campus, but also some of the worst.”

As it has for almost 50 years, CBS serves as a home for black students during controversies big and small. It has also been a powerful vehicle for getting the administration and the Grinnell College community at large to consider a black perspective.

Origin story

Black students at Grinnell formed CBS in the fall of 1967 after hearing Martin Luther King Jr. speak at the college.

“We were just so inspired by Dr. King,” says Frank Thomas ’71, an administrator at the College for many years. “Plus, in ’67 there were a lot of things going on nationally — black student unions were forming in various colleges around the country, and there was a lot of unrest in various cities. So, the students at Grinnell, though not particularly ‘militant,’ still had concerns. We felt we needed to do something.”

Not much happened that fall, but the need to “do something” intensified in the spring of ’68 when King was assassinated in April. Before his assassination, multiple black students and faculty reported being verbally harassed and threatened with physical harm in town, according to The Scarlet & Black. Town-gown relations got so bad that a Grinnell College student, Lou Kelley ’68, was attacked and beaten up in his dorm room by a Grinnell townsperson. “The baddest black guy on campus was harassed and beaten up, so that was the impetus for us to decide, look, we’re really not safe around here,” Thomas says. King’s murder was the final straw, and black students got serious about organizing.

But things were relatively quiet until 1971, when black students chained the doors to Burling Library and locked themselves inside. The S&B reported that during the takeover, which lasted from 7:15 a.m. until 12:30 p.m., no white people, with the exception of a few administrators, including then-President Glenn Leggett, were admitted to the library. The chained doors were adorned with posters featuring such slogans as “Do You Deny Us As Black People The Right To Be Free?” and “We Are An American People Proud Of Our Blackness: We Want To Express Ourselves And Our Blackness In Our Academic Life On This Campus.”

Leggett met with a group of about 10 black CBS members in the president’s office, which was inside Burling at that time. CBS presented him with its “black manifesto,” a list of 10 demands designed to improve campus life for black students and faculty. Demands included boosting black student enrollment to “no less than 200” and establishing a larger black cultural center, a black library in Burling, and a black studies major.

“Campus opinion was widely split on the issue, ranging from full support to unspeakable bitterness and a parody ‘manifesto,’” stated the May 15, 1973, special commencement issue of The S&B. “CBS held meetings with students and trustees clarifying its position and undertook extensive negotiating sessions with the administration.”

Many goals of CBS’s “black manifesto” have not been realized — there still aren’t 200 black students on campus. Current students still contend the campus sees its share of racial unrest. So the question remains: What has been gained through CBS’s efforts?

Recruiting black students

Following the Burling takeover, Leggett, along with the trustees, agreed to establish a black studies major and an admissions board for black students. They also agreed to give black students space in the form of the Conney M. Kimbo Black Cultural Center, which has been affectionately called “The House” over the years.

However, the Black Admissions Board was doomed from the start. The faculty dissolved it in 1976 after the College received a letter from the U.S. Department of Health, Education, and Welfare indicating that a separate black admissions board was “unacceptable.” Students were promised that the general admissions board would be sensitive to black needs, according to TheS&B.

Over the years, Grinnell College has had varying levels of success in recruiting black students to campus, but it still isn’t known as a destination school. For example, it failed to rank on Essencemagazine’s recent list of the 50 best colleges for African Americans, while similar private liberal arts colleges such as Amherst, Wellesley, and Williams (all in Massachusetts) made the cut. According to Amherst, for example, black students composed 10 percent of first-year students this past year, the lowest it has been in the past few years. In comparison at Grinnell, average black enrollment has hovered at about 6 percent since 2003.

According to the latest figures from Grinnell’s Office of Analytic Support and Institutional Research, during the 2015–16 academic year there were 96 African American students at Grinnell, who overall made up 5.6 percent of the student body. In 2014, the College for the first time reached a 100-student milestone. That may not seem like much, but Grinnell has never had a big black student population — in 1998, which had the lowest population of African American students in the past 25 years, there were only 35 black students.

“There were fewer than 30 of us when we formed CBS,” Thomas recalls. “As an organization, it was really important for us to be there to support current black students, but also to call for increased enrollment of black students.”

According to Joe Bagnoli, vice president for enrollment and dean of admission and financial aid, the College has made great strides toward increasing those numbers. On staff is a coordinator of multicultural recruitment, and each year the admission office revisits its goals and strategies for the enrollment of underrepresented students.

“We have a nationwide recruitment strategy with a special focus on [African American and Latino] populations,” he says. “Our outreach efforts include targeted school visits and building relationships with CBOs [community-based organizations]. And we underwrite the costs associated with trips to campus for underrepresented students to ensure that cost is not an impediment to the campus visit for domestic students of color who may be living in lower-income households.”

Those efforts have recently yielded an unprecedented number of applicants, Bagnoli says. This year almost 50 percent of the College’s domestic applicants identified as students of color. Additionally, domestic students of color currently make up almost 25 percent of the student body.

But Bagnoli admits that because of federal mandates that would discourage the College from identifying quotas, they address recruitment in terms of promoting broader diversity rather than focusing on how to specifically increase numbers of black students.

“We’re not just talking about [black students] as a group,” he said. “We’re talking about them as representative of various underrepresented students within that broader category. So, black students are often a part of our conversation. Latino students are often a part of our conversation, as well as first-generation college students and Pell-eligible students.”

Posse impact

Recently, Grinnell College President Raynard S. Kington announced that the College was severing ties with the Posse Foundation. Grinnell had partnered with Posse since 2003, and it has been a significant source of black students for the College. In 2015, there were a total of 33 black Posse Scholars, making up 27 percent of black domestic students.

The Posse Foundation works to discover public high school students across racial groups with extraordinary academic and leadership potential, many of whom might be overlooked in a traditional college selection process. Once those Posse Scholars have been identified, they receive four-year, full-tuition scholarships to one of the organization’s partner schools.

“Posse has helped us to pursue our goals for diversity and student success and grow as a diverse institution,” Kington said in a statement. “Posse Scholars have brought great energy and student leadership to campus and given us a good sense of what close faculty-student mentoring can achieve. As we plan for the future we will seek to incorporate those ideas into our planning and engage Posse scholars and alumni in it.”

The decision caused a furor both on campus and in the alumni community. A letter signed by hundreds was sent to the administration asking for clarity on the memo announcing the decision.

“More troublingly for us, the memo provides very little insight into how the College will continue to recruit excellent students from urban areas and support these students. The memo alludes to a ‘more comprehensive approach to achieving our goals for diversity,’ but it fails to explain what this approach entails and does not specify the nature of the goals,” the letter read.

Bagnoli says he understands the frustration, but that the College is moving in the right direction in terms of getting more students of color on campus.

“When we entered into a relationship with the Posse Foundation, we were having a much more difficult time trying to attract the attention of underrepresented populations of all kinds,” he says. “Fast-forward to an applicant pool of over 7,300 students in 2016, when almost half of those domestic applicants are from students of color.”

He adds: “The Posse Foundation has provided Grinnell access to 20 finalists in two cities. We have loved getting to know the Posse finalists. They’re great people. But they now represent a small fraction of the total pool of underrepresented students who apply for admission. So, by virtue of an agreement that we reached over a decade ago, the seats we reserve for them are off-limits to a growing population of other talented applicants who don’t have the same opportunity to be considered for admission. Eventually, it leads to the question: Is there equity in the admission process? And it is increasingly difficult to answer that in the affirmative.”

Helping black students succeed

CBS has also done its share in helping to keep black students on campus once they’ve arrived. Grinnell formally tracks first- and second-year retention, which was 100 percent for black students in 2014. The most recent four-year graduation rates are 81 percent for black students, compared with 84 percent for white students.

For many of the more than 30 alumni interviewed for this story, being a member of CBS was key to thriving at Grinnell — and beyond.

“I joined CBS to expand my support network within the black community to better position myself for success in the classroom, in a predominately white community, [in] my profession of choice, and life after Grinnell,” says Darryl Dejuan Roberts ’98. “Being in CBS also provided a support system, which was essential to my survival at Grinnell, and it provided me with leadership opportunities, which gave me the confidence to participate in other campus organizations.”

For many students of color on campus, daily macro- and micro-aggressions can be an additional burden. These range from big assumptions that black students are only accepted to Grinnell because of affirmative action to smaller slights like comments about the texture of African American hair.

“If I listed all the micro- and macro-aggressions that I endured as a student, it’d be a long list,” says April Dobbins ’99. “It got to a point where it was literally making me crazy. Don’t get me wrong, I do have fond Grinnell memories, but to say that I fought to get to the other side of all the negative would be an accurate description.”

Dobbins did not originally join CBS. But being a black kid on a predominantly white campus took its toll.

“Honestly, I avoided CBS like the plague my first two years at Grinnell. It seemed like a really tight-knit group, and I didn’t want to try to get into their circle,” she says. “I came to Grinnell pretty exhausted from being bullied by other black kids all through high school for not being black enough. I was naive and I underestimated the need for CBS on campus. After being at Grinnell for two years, I came back from study abroad in London, and I just needed CBS. I needed a place where I didn’t have to explain my hair or certain struggles on campus. I needed a place [like The House] where I could watch Poetic Justice or something and not have to have a big dialogue. I found my spot there.”

Multiculturalism debates

For black students used to being both invisible and hypervisible on campus, becoming a part of CBS was a way to get their distinct voices heard. Over the years, black students tried to become a part of the conversation by advocating for a black perspective in the curriculum.

Starting in 1980, Grinnell began to offer “a special nonmajor program” in Afro-American studies. By the time the ’90s rolled around, though, the concentration suffered due to a lack of classes, faculty, and enrollment. At the same time, racial tension was ratcheted up on campus. It was then that students demanded that an African American Studies concentration be launched and a black faculty member be hired to helm it.

In 1995 student organizations of color, including Asian Students in Alliance (ASIA) and Student Organization of Latinas/os (SOL), lobbied the College for physical space in which to hold meetings and cultural events. While black students already had The House, CBS decided to lend its support to these groups.

Some white students were very unhappy about it. In 1995 The S&B published a column written by a student, a senior editor, claiming minority faculty were unqualified and that the College’s efforts to promote multiculturalism fostered reverse racism and segregation. “The College also pursues an ambitious affirmative action employment program at all levels of hiring with little regard to the quality of the candidate or actual cultural contributions he or she might make,” the column said, concluding: “Grinnell is degrading into a racial battleground. Minorities are arguing over who deserves houses and departments while the administration points pridefully at the number of colored sanitation workers and calls the school multicultural.”

Kesho Scottassociate professor of American studies and sociology, took issue with being called unqualified and wrote a letter to the editor in response: “I take your insults personally, for while I uphold freedom of speech, it becomes problematic when it is used to slander, especially when such slander is not based on any factual information; for example, there are no ‘colored sanitation workers’ employed by this institution, unless of course you were reducing those of us who teach here to sanitation workers.”

Racial tensions continued to escalate. First there was an incident at a basketball game where students used racial slurs and then, separately, two disc jockeys from KDIC were suspended after they used the n-word on the air. In response to these events, CBS staged a demonstration. Black students wore all black, taped their mouths shut, and stood in the back of their morning class with signs explaining they were protesting racial tension on campus. “Many [white] students were both shocked and offended by the demonstration, which was not widely understood,” according to The S&B.

But for black and other students of color, the protest was seen as an effort to talk about racial issues on campus that they dealt with on a daily basis. “That article kind of had like a Trump effect. It set off a lot of stuff that was simmering beneath the surface,” says Roberts. “Then we had the KDIC DJ using the n-word over the air. All these little incidents began to add up. It was almost like they ignited a fire and pulled the covers back to expose some things that had been going on on campus. Some white students felt it was acceptable to say things that were very hurtful and racially motivated, and we wanted to challenge that.”

After the protest was staged, CBS led campuswide discussions, as well as discussions with the administration. As a result, the College established an Africana studies concentration and hired Katya Gibel Mevorachprofessor of anthropology, to head the now-defunct program, which lasted six years.

Black studies history

Grinnell first began its foray into black studies in 1969 when it introduced “a special upper-class general education program” called African and Afro-American studies, similar to concentrations today, but with a much lower credit requirement (16). The program ended in 1971, according to Jason Maher, registrar of the College.

Members of CBS lobbied for the creation of a black studies major in the “black manifesto,” and College administrators responded by establishing an interdisciplinary major in black studies in 1972. It was a 36-credit major and included courses in anthropology, economics, English, history, music, political science, and sociology. The major was discontinued in 1979 due to lack of interest. At the time, The S&B reported that just 10 students graduated with majors in black studies from 1972 to 1979.

After the protest in 1995, Grinnell introduced an interdisciplinary concentration in Africana studies in 1997, replacing the largely ignored Afro-American studies program that was launched in 1980. For the first time, the program had dedicated introductory and seminar-level coursework, Maher says.

But despite bringing on board Gibel Mevorach, who created a nationwide conference and brought numerous and varied speakers to campus, the concentration was never very popular with students and was discontinued in 2005. From 1999 to 2005, there were a total of 20 students who graduated with an Africana studies concentration. In comparison, the very popular gender, women’s, and sexuality studies (GWSS) concentration had 124 concentrators from 2000 to 2012. The program was so popular that it was turned into a major in 2010 that has since seen 87 majors graduate.

Africana studies wasn’t so fortunate. After seeing zero interest in upper-level Africana courses and limited interest in introductory classes, the faculty, including Gibel Mevorach and Scott, suggested dissolving Africana studies as an interim move toward something more comprehensive.

“The administration had nothing to do with this decision. This was not a problem of not enough faculty to teach a course — there were no students,” Gibel Mevorach says. “GWSS absorbed most students of color interested in diversity who were interested, as well, in gender studies; and more than a few potential recruits were sociology majors.”

Following last year’s Yik Yak incidents, black students in CBS once again began advocating for the establishment of an Africana studies concentration, despite the tumultuous history of black studies at Grinnell. “This is an issue of institutional amnesia,” Gibel Mevorach says.

In light of this history, some students are unsure if a new major is the best way to proceed. Some alumni say advocating for more black faculty might be a better way forward.

“There have been huge things we’ve accomplished since ’67. CBS’s activism has profoundly influenced campus,” says Dixon Romeo ’16, one of CBS’s leader’s last year, “Ultimately, though, I would much rather have a positive, healthy, and safe space for black students to support them academically and mentally until they graduate. Right now we’re trying to find balance between these two things.”

CBS today

Shortly after the racist Yik Yak posts appeared last year, members of CBS met with President Kington and presented a list of demands, including the creation of a mentorship program with minority alumni and a hate crime/bias-motivated incident team, increased diversity training during New Student Orientation, and improvements to the Office of Diversity and Inclusion.

Romeo says, “No one that we were meeting with in the administration had any issues with supporting us. They were ready and willing to help.”

Since then, the Office of Diversity and Inclusion has been restructured. Lakesia Johnson, associate professor of gender, women’s and sexuality studies, was tapped as chief diversity officer to address diversity within the curriculum and help recruit and retain a diverse faculty. Leslie Turner Bleichner ’07 was hired as director of intercultural affairs and works directly with students on the cocurricular side. Yik Yak was also ultimately banned from campus.

Since Johnson and Bleichner were hired, the two have invigorated the Diversity Council, a board of students, faculty, and administrators. The Office of Intercultural Affairs is also developing a “diversity plan” to address some of these issues on campus. An early draft of the plan was released recently for feedback. It includes expanding the preorientation program for underrepresented students into a full first-year program; developing a local-host program to promote connections and ameliorate feelings of isolation for students; and increasing the number of staff who provide support for student success and diversity issues.

“I’m excited about the new structure because people are finally thinking strategically about the student-of-color experience at Grinnell,” Bleichner says. “We are finally getting the right combination of folks with the right skill sets who can help students really address what it means to be a student of color in the middle of Iowa.”

Following the Yik Yak incidents, CBS also helped to foster campuswide discussions to address what they feel is a hostile and unwelcoming climate, including an event last fall designed to show solidarity with students at the University of Missouri.

“The biggest issue we have is with white students who didn’t think the racist attacks were a big deal or who were defending what took place on Yik Yak,” Romeo says. “Our dialogue was not directed at the administration, but to white students on campus.”

Just like at Missouri, Romeo claimed the Yik Yak attacks were not isolated, but part of a larger pattern of racially charged incidents on campus.

“The Yik Yak incident was just the biggest one,” Romeo says. “Whenever people talk about this, they talk about it like it was just one incident. There were multiple incidents. Students were saying hateful things about CBS.”

For black students dealing with racist incidents like Yik Yak, joining CBS can be like grabbing a lifeline. In addition to providing them with the support to help them address the special challenges that go along with attending a predominantly white college, it also gives black students a unique and powerful voice on campus.

“After the Yik Yak scandal, we were in a room discussing our concerns with the president of the College and various deans within a week or two,” says Odom. “Whether or not people are satisfied with the outcomes, it is huge to know that we can begin these conversations. My hope is that CBS has helped to promote a campus culture that encourages transparency and honest communication between the students and the administration.”

 

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