Welcome to the most useful content marketing blog, ever
Welcome!
If you know who I am, you’ve probably followed my work as a journalist covering the B2B marketing space. Crain’s BtoB magazine was my first longtime gig after I got my masters from Northwestern University’s Medill School of Journalism. After Crain, I shaped the editorial vision for a newly launched digital-only publication, FierceCMO, which grew to a strong 20,000 by the time I left two years later. The next natural step in my career was leading the US digital expansion for the UK’s leading digital media resource, B2B Marketing. READ MORE
5 tips for creating a successful content plan
Lack of an effective content marketing strategy is the No. 1 barrier to a B2B marketer’s success, according to a recent Ascend2 survey. The report found almost half of marketers don’t have an effective strategy in place. The five following bits of advice can help B2B marketers either build a plan from scratch or fine-tune an existing one. READ MORE